Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards

Journal of Retailing

Volumn 82, Issue 2, 2006, Pages 127-136

  Keh, Hean Tat ^a   Lee, Yih Hwai ^b  

^a Peking University   (China)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Incentives; Loyalty; Reward programs; Satisfaction; Services

Indexed keywords

EID: 33646205022     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.02.004     Document Type: Article

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