Effects of pricing and promotion on consumer perceptions: It depends on how you frame it

Journal of Retailing

Volumn 81, Issue 1, 2005, Pages 35-47

  Darke, Peter R ^a   Chung, Cindy M Y ^b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Consumer perception; Pricing; Promotion

Indexed keywords

EID: 14844350921     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.01.002     Document Type: Article

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