Adding consumer behavior insights to category management: Improving item placement decisions

Journal of Retailing

Volumn 82, Issue 4, 2006, Pages 357-365

  Desrochers, Debra M ^a   Nelson, Paul ^b  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b UNIVERSITY OF ROCHESTER   (United States)

Author keywords

Categorization theory; Category management; Context effects; Insights

Indexed keywords

EID: 33750935436     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.08.009     Document Type: Article

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