Customer contributions to quality: A different view of the customer-oriented firm

Academy of Management Review

Volumn 21, Issue 3, 1996, Pages 791-824

  Lengnick Hall, Cynthia A ^a,b  

^a WICHITA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030493427     PISSN: 03637425     EISSN: None     Source Type: Journal    
DOI: 10.5465/AMR.1996.9702100315     Document Type: Article

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