Consumer Responses to Vertical Service Line Extensions

Journal of Retailing

Volumn 84, Issue 3, 2008, Pages 268-280

  Lei, Jing ^a   de Ruyter, Ko ^b   Wetzels, Martin ^b  

^a UNIVERSITY OF ONTARIO INSTITUTE OF TECHNOLOGY   (Canada)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Consumer brand evaluation; Feedback effect; Vertical service line extension

Indexed keywords

EID: 51249119855     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.05.001     Document Type: Article

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