Franchisee personality: An examination in the context of franchise unit density and service classification

European Journal of Marketing

Volumn 43, Issue 1, 2009, Pages 90-109

  Weaven, Scott ^a   Grace, Debra ^a   Manning, Mark ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF THE SUNSHINE COAST   (Australia)

Author keywords

Emotional intelligence; Franchising; Personality

Indexed keywords

EID: 70349835583     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910923256     Document Type: Article

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