The critical role of trust in obtaining retailer support for a supplier's strategic organizational change

Journal of Retailing

Volumn 79, Issue 4, 2003, Pages 249-258

  Lusch, Robert F ^a   O'Brien, Matthew ^b   Sindhav, Birud ^c  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

^c UNIVERSITY OF NEBRASKA AT OMAHA   (United States)

Author keywords

Commitment; Marketing channels; Organizational change; Relationship marketing; Retail cooperative; Trust

Indexed keywords

EID: 0344154605     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2003.09.003     Document Type: Article

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