Convergence and divergence in consumer behavior: Implications for international retailing

Journal of Retailing

Volumn 78, Issue 1, 2002, Pages 61-69

  De Mooij, Marieke ^a   Hofstede, Geert ^b  

^a UNIVERSITY OF NAVARRA   (Spain)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Consumer behavior; Culture; International retailing

Indexed keywords

EID: 0036261242     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(01)00067-7     Document Type: Article

References (27)

1. An attempt at integration of economic and psychological theories of consumption
2. Consumer-level factors moderating the success of private label brands
3. Alice in Disneyland, a creative view of international advertising
4. Brands in a bind
5. Mapping cultural values for global marketing and advertising
6. Global marketing and advertising: Understanding cultural paradoxes
7. The future is predictable for international marketers: Converging incomes lead to diverging consumer behavior
8. Convergence and divergence in consumer behavior: Consequences for global marketing and advertising
9. The changing dynamic of consumer behavior. Implications for cross-cultural research
10. Doug Daft isn't sugarcoating things
11. Culture's consequences
12. Cultures and organizations: Software of the mind
13. One world emerging: Convergence and divergence in industrial societies
14. The changing consumer in the european union. A "meta-analysis."
15. The globalization of markets
16. Culture and consumer behavior: An anthropological perspective
17. Understanding media: The extensions of man
18. Tesco braves the dangers of taking brands abroad
19. International retailing
20. Social de(re)construction of mass culture: Making (non)sense of consumer behavior
21. Can the Mondeo get Ford back into the race?
22. Convergence theory and the social welfare sector. A cross-national analysis