Consumer and Retailer Promotions: Who is Better Off?

Journal of Retailing

Volumn 84, Issue 4, 2008, Pages 449-460

  Sigué, Simon Pierre ^a  

^a ATHABASCA UNIVERSITY   (Canada)

Author keywords

Brand image advertising; Consumer promotions; Economic power; Pricing; Retailer promotions

Indexed keywords

EID: 55949125608     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.09.001     Document Type: Article

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