Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan

Journal of Retailing

Volumn 84, Issue 1, 2008, Pages 119-129

  Warden, Clyde A ^a   Huang, Stephen Chi Tsun ^b   Liu, Tsung Chi ^c   Wu, Wann Yih ^c  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^b NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^c NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

American culture; Chinese culture; Fraternity; Grounded theory; Japanese culture; Marketing relationship; Metaphor; Renao; Sabisu; Television home shopping

Indexed keywords

EID: 43449095402     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2007.09.002     Document Type: Article

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