Franchising as a plural system: A risk-based explanation

Journal of Retailing

Volumn 84, Issue 1, 2008, Pages 39-47

  Bürkle, Thomas ^a   Posselt, Thorsten ^b,c  

^a University of Cooperative Education (Hessische Berufsakademie)   (Germany)

^b UNIVERSITY OF WUPPERTAL   (Germany)

^c Fraunhofer Center for International Management and Knowledge Economy IMW   (Germany)

Author keywords

Franchising; Insurance; Optimal mixture of franchised and system leader owned units; Plural systems; Risk premium

Indexed keywords

EID: 43749118971     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.01.004     Document Type: Article

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