Managing price expectations through product overlap

Journal of Retailing

Volumn 80, Issue 1, 2004, Pages 23-35

  Gourville, John T ^a   Moon, Youngme ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Price expectations; Product overlap; Retail competition

Indexed keywords

EID: 1642419144     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.01.002     Document Type: Article

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