Understanding the Determinants of Retail Strategy: An Empirical Analysis

Journal of Retailing

Volumn 84, Issue 3, 2008, Pages 256-267

  Gauri, Dinesh Kumar ^a   Trivedi, Minakshi ^b   Grewal, Dhruv ^c  

^a SYRACUSE UNIVERSITY   (United States)

^b UNIVERSITY AT BUFFALO   (United States)

^c BABSON COLLEGE   (United States)

Author keywords

EDLP; HiLo; Pricing and format strategy; Retail strategy choice; Supercenter; Supermarket

Indexed keywords

EID: 51249093025     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.06.004     Document Type: Article

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