Emerging trends in retail pricing practice: Implications for research

Journal of Retailing

Volumn 80, Issue 3, 2004, Pages

  Levy, Michael ^a   Grewal, Dhruv ^a   Kopalle, Praveen K ^b   Hess, James D ^c  

^a BABSON COLLEGE   (United States)

^b DARTMOUTH COLLEGE   (United States)

^c UNIVERSITY OF HOUSTON   (United States)

Author keywords

Merchandise optimization; Pricing optimization; Pricing strategy; Retail pricing

Indexed keywords

EID: 7044247925     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.08.003     Document Type: Editorial

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