Chain-wide and store-level analysis for cross-category management

Journal of Retailing

Volumn 83, Issue 2, 2007, Pages 159-170

  Kamakura, Wagner A ^a   Kang, Wooseong ^b  

^a DUKE UNIVERSITY   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Category management; Cross elasticities; Heterogeneity; Nonstationarity

Indexed keywords

EID: 33947581050     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.02.006     Document Type: Article

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