From Fatwallet to eBay: An investigation of online deal-forums and sales promotions

Journal of Retailing

Volumn 82, Issue 2, 2006, Pages 155-164

  Gopal, Ram D ^a   Pathak, Bhavik ^a   Tripathi, Arvind K ^b   Yin, Fang ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Advertising strategy; Online auctions; Online deal forums; Sales promotions; Virtual communities

Indexed keywords

EID: 33646034596     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.02.002     Document Type: Article

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