Category-specific coupon proneness: The impact of individual characteristics and category-specific variables

Journal of Retailing

Volumn 81, Issue 3, 2005, Pages 205-214

  Swaminathan, Srinivasan ^a   Bawa, Kapil ^b  

^a DREXEL UNIVERSITY   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Coupon proneness; Redemption; Variables

Indexed keywords

EID: 24144440076     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.07.004     Document Type: Article

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