The effect of multi-purpose shopping on pricing and location strategy for grocery stores

Journal of Retailing

Volumn 80, Issue 2, 2004, Pages 85-99

  Popkowski Leszczyc, Peter T L ^a   Sinha, Ashish ^b   Sahgal, Anna ^c  

^a UNIVERSITY OF ALBERTA   (Canada)

^b VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^c AS Marketing Associates   (New Zealand)

Author keywords

Grocery store; Multi purpose shopping; Pricing and location strategy

Indexed keywords

EID: 3042545388     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.04.006     Document Type: Article

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