Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousness

Journal of Retailing

Volumn 83, Issue 2, 2007, Pages 211-221

  Kukar Kinney, Monika ^a   Walters, Rockney G ^b   MacKenzie, Scott B ^b  

^a UNIVERSITY OF RICHMOND   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

Price consciousness; Price search; Price matching policies; Purchase behavior

Indexed keywords

EID: 33947594350     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.01.001     Document Type: Article

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