How category characteristics affect the number of store brands offered by the retailer: A model and empirical analysis

Journal of Retailing

Volumn 80, Issue 4, 2004, Pages 279-287

  Sayman, Serdar ^a   Raju, Jagmohan S ^b  

^a KOÇ UNIVERSITY   (Turkey)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Game Theory; Positioning; Retailing; Store brands

Indexed keywords

EID: 3042837139     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.10.004     Document Type: Article

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