The impact of brand equity and the hedonic level of products on consumer stock-out reactions

Journal of Retailing

Volumn 81, Issue 1, 2005, Pages 15-34

  Sloot, Laurens M ^a   Verhoef, Peter C ^a   Franses, Philip Hans ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Assortment management; Brand equity; Category management; Hedonic and utilitarian products; Out of stock

Indexed keywords

EID: 14844356845     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.01.001     Document Type: Article

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