Building and sustaining profitable customer loyalty for the 21st century

Journal of Retailing

Volumn 80, Issue 4, 2004, Pages 317-329

  Kumar, V ^a   Shah, Denish ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

CRM; Customer loyalty; Investment

Indexed keywords

EID: 17844376758     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.10.007     Document Type: Review

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