The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers

Journal of Retailing

Volumn 84, Issue 4, 2008, Pages 487-499

  Tuncay, Linda ^a   Otnes, Cele C ^b  

^a LOYOLA UNIVERSITY CHICAGO   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Consumer; Identity vulnerable consumers; Persuasion knowledge

Indexed keywords

EID: 55949100429     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.09.004     Document Type: Article

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