The effect of sales promotion on post-promotion brand preference: A meta-analysis

Journal of Retailing

Volumn 82, Issue 3, 2006, Pages 203-213

  DelVecchio, Devon ^a   Henard, David H ^b   Freling, Traci H ^c  

^a MIAMI UNIVERSITY   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Meta analysis; Post promotion brand preference; Sales promotion

Indexed keywords

EID: 33747857661     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.10.001     Document Type: Article

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