Product category determinants of price knowledge for durable consumer goods

Journal of Retailing

Volumn 80, Issue 2, 2004, Pages 129-137

  Estelami, Hooman ^a   De Maeyer, Peter ^b  

^a FORDHAM UNIVERSITY   (United States)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Consumer behavior; Marketing communications; Pricing

Indexed keywords

EID: 3042684830     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.04.003     Document Type: Article

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