Consumer response to retailer use of cause-related marketing: Is more fit better?

Journal of Retailing

Volumn 83, Issue 4, 2007, Pages 437-445

  Barone, Michael J ^a   Norman, Andrew T ^b   Miyazaki, Anthony D ^c  

^a UNIVERSITY OF LOUISVILLE   (United States)

^b DRAKE UNIVERSITY   (United States)

^c FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Cause related marketing; Charitable contributions; Corporate social responsibility; Retailer cause fit

Indexed keywords

EID: 36348982706     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2007.03.006     Document Type: Article

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