Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Journal of Retailing

Volumn 84, Issue 3, 2008, Pages 334-353

  Hollenbeck, Candice R ^a   Peters, Cara ^b   Zinkhan, George M ^a  

^a UNIVERSITY OF GEORGIA   (United States)

^b WINTHROP UNIVERSITY   (United States)

Author keywords

Brand meaning; Brand museum; Coca Cola; Retail spectacles

Indexed keywords

EID: 51249095145     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.05.003     Document Type: Article

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