Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level

Journal of Retailing

Volumn 81, Issue 4, 2005, Pages 283-291

  Dutta, Sujay ^a   Biswas, Abhijit ^b  

^a JOHN CARROLL UNIVERSITY   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

Author keywords

LPG; Penalty level; Post purchase

Indexed keywords

EID: 27744432827     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.08.001     Document Type: Article

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