The different faces of coupon elasticity

Journal of Retailing

Volumn 81, Issue 1, 2005, Pages 1-13

  Kumar, V ^a   Swaminathan, Srinivasan ^b  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b DREXEL UNIVERSITY   (United States)

Author keywords

Coupons; Promotional elasticity; Sales promotions

Indexed keywords

EID: 14844347257     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.01.003     Document Type: Article

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