Consumer evaluations of different promotion types and price presentations: The moderating role of promotional benefit level

Journal of Retailing

Volumn 79, Issue 1, 2003, Pages 17-25

  Hardesty, David M ^a   Bearden, William O ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Consumer promotions; Framing effects; Information processing

Indexed keywords

EID: 0038240824     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(03)00004-6     Document Type: Article

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