Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technology

Journal of Retailing

Volumn 83, Issue 4, 2007, Pages 375-391

  Padgett, Dan ^a   Mulvey, Michael S ^b  

^a AUBURN UNIVERSITY   (United States)

^b UNIVERSITY OF OTTAWA   (Canada)

Author keywords

Disruptive technology; Positioning strategy; Services

Indexed keywords

EID: 36349016612     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2007.03.010     Document Type: Article

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