Consumers' perceptions of the fairness of price-matching refund policies

Journal of Retailing

Volumn 83, Issue 3, 2007, Pages 325-337

  Kukar Kinney, Monika ^a   Xia, Lan ^b   Monroe, Kent B ^a,c  

^a UNIVERSITY OF RICHMOND   (United States)

^b BENTLEY COLLEGE   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Consumer perceptions; Price fairness; Price matching policy; Shopping intentions

Indexed keywords

EID: 34447621573     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2007.03.005     Document Type: Article

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