Retailing as a career: A comparative study of marketers

Journal of Retailing

Volumn 78, Issue 1, 2002, Pages 71-76

  Rhoads, Gary K ^a   Swinyard, William R ^a   Geurts, Michael D ^a   Price, William D ^a  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Retailer characteristics; Retailing career; Retailing experiences

Indexed keywords

EID: 0036257906     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(01)00068-9     Document Type: Article

References (25)

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