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Journal of Retailing
Volumn 82, Issue 4, 2006, Pages 309-317
Consumers' responses to price presentation formats in rebate advertisements
Author keywords

After rebate price; Before rebate price; Consumers' responses; Rebate advertisements
Indexed keywords

EID: 33750938445     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.08.004     Document Type: Article
Times cited : (36)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.