The essence of business marketing theory, research, and tactics: Contributions from the Journal of Business-to-Business Marketing

Journal of Business-to-Business Marketing

Volumn 15, Issue 2, 2008, Pages 91-179

  Lichtenthal, J David ^a,b   Mummalaneni, Venkatapparao ^c   Wilson, David T ^a,d  

^a Department of Marketing ^*  (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

^c VIRGINIA STATE UNIVERSITY   (United States)

^d PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650092013     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/15470620802020135     Document Type: Article

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