Variations in the power of marketing between consumer and industrial firms

Journal of Business-to-Business Marketing

Volumn 6, Issue 2, 1999, Pages 1-37

  Workman, John P ^a   Webb, Kevin L ^b  

^a CREIGHTON UNIVERSITY   (United States)

^b DREXEL UNIVERSITY   (United States)

Author keywords

Chief executive officer; Industrial consumer dichotomy; Marketing orientation

Indexed keywords

EID: 67650024762     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v06n02_01     Document Type: Article

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