Making business marketing more prominent in master's programs: Reply to earl d. honeycutt, Jr.

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 99-102

  Narus, James A ^a   Anderson, James C ^b  

^a WAKE FOREST UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650018555     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_10     Document Type: Article

References (8)

1. “Consulting Firms Snap Up New MBAs,” HR Focus (January 1996), p. 15.
2. Farrell Greg (1997), “B-School Brownout,” Adweek, 38 (June 2), pp. 29-32.
3. Honeycutt, Jr., Earl D. (1998), “Commentary on: ‘Master’s Level Education in Business Marketing: Quo Vadis?’ ” Journal of Business-to-Business Marketing, 5(1/2), pp. 95-98.
4. “MBA Graduates Demand Better Quality of Life,” Management Consultant International (Sepetember 1997), p. 5.
5. Miller, Cyndee (1995), “Return of the MBA; Enrollments Up and So Are the Salaries for Grads,” Marketing News (July 17), p. 1.
6. Morgenstern, Marlene L. and Mary K. McCaffery (1996), “MBAs Lose in Jobs, but Gain in Pay,” Compensation & Benefits Review (September-October), pp. 6-7.
7. Narus, James A. and James C. Anderson (1998), “Master’s Level Education in Business Marketing: Quo Vadis?,” Journal of Business-to-Business Marketing, 5(1/2), pp. 75-93.
8. Richards, Amanda (1997), “Brand New Days, Brand Managers,” Marketing (December 4), p. 26.