Challenges for B-to-B Doctoral Programs: A commentary on “doctoral programs in business-to-business marketing: Status and prospects,” by Erwin Danneels and Gary L. Lilien

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 35-38

  Dowling, Grahame R ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84869372252     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_03     Document Type: Article

References (2)

1. Devinney, T. M. and G. R. Dowling, Paying the Piper Differently to Play a Better Tune: Understanding and Resolving Advertiser-Agency Conflicts, Australian Graduate School of Management, Working Paper (1997).
2. Ormerod, P., The Death of Economics, Faber and Faber, London (1994). Williamson, O. E., Markets and Hierarchies: Analysis and Antitrust Implications, The Free Press, New York (1975).