A Commentary on business marketing: A twenty year review and an invitation for continued dialogue

Journal of Business-to-Business Marketing

Volumn 7, Issue 4, 2000, Pages 11-32

  Spekman, Robert E ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Business marketing; Business to business marketing; Industrial marketing

Indexed keywords

EID: 84992927717     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v07n04_03     Document Type: Article

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