Commentary on: “The pedagogy of executive education in business markets,” by Narakessari Narayandas, V. Kasturi Rangan, and Gerald Zaltman

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 65-70

  Wilson, Elizabeth J ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745816862     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_06     Document Type: Article

References (7)

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4. Hair, Joseph F., Rolph E. Anderson, Ronald L. Tatham, andWilliam C. Black (1995), Multivariate Data Analysis, fourth edition, Englewood Cliffs, NJ: Prentice-Hall, 556-599.
5. Krishnan, H. Shanker and Thomas W. Porter (1998), “A Process Approach for Developing Skills in a Consumer Behavior Course,” Journal of Marketing Education, 20 (1), forthcoming.
6. Moon, Mark A., John T. Menter, Richard C. Reizenstein, and Robert B. Woodruff (1998), “A Customer-Value-Based Approach to MBA Marketing Education,” Journal of Marketing Education, 20 (1), forthcoming.
7. Webster, Fredrick E. (1992), “The Changing Role of Marketing in the Corporation,” Journal of Marketing, 56 (October), 1-17.