Building Bridges: The Company-Customer Relationship

Journal of Business-to-Business Marketing

Volumn 10, Issue 4, 2003, Pages 49-72

  Harrison Walker, L Jean ^a   Coppett, John I ^a  

^a UNIVERSITY OF HOUSTON CLEAR LAKE   (United States)

Author keywords

Business to business sales; Customer retention; Pharmaceutical; Relationship marketing; Sales person defection

Indexed keywords

EID: 67650062115     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v10n04_03     Document Type: Article

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