Determinants of vendor patronage in business service markets: An integrative model

Journal of Business-to-Business Marketing

Volumn 6, Issue 4, 2000, Pages 1-32

  Mittal, Banwari ^a  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Business services; Industrial buyer behavior; Purchasing

Indexed keywords

EID: 85023844503     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v06n04_01     Document Type: Article

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