Understanding Customer Value in Business-to-Business Relationships

Journal of Business-to-Business Marketing

Volumn 12, Issue 2, 2005, Pages 1-38

  Menon, Ajay ^a   Homburg, Christian ^b   Beutin, Nikolas ^c  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b UNIVERSITY OF MANNHEIM   (Germany)

^c Prof Homburg and Partner   (Germany)

Author keywords

Business to business relationships; Customer benefits and sacrifices; Customer value; Product; Relational; Supplier characteristics

Indexed keywords

EID: 84900934607     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v12n02_01     Document Type: Article

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