Business-to-Business Approaches to Marketing to and Through Associations: A Descriptive Analysis and Research Issues

Journal of Business-to-Business Marketing

Volumn 12, Issue 3, 2005, Pages 27-57

  Roy, Abhijit ^a   Berger, Paul D ^b  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

^b BOSTON UNIVERSITY   (United States)

Author keywords

Business to business marketing; Descriptive analysis of associations; Marketing through associations

Indexed keywords

EID: 67650050364     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v12n03_02     Document Type: Article

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