On the effects of dispositional and situational variables on the motivation of industrial buyers

Journal of Business-to-Business Marketing

Volumn 3, Issue 1, 1996, Pages 5-32

  Rosa, José Antonio ^a   Qualls, William J ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650018554     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v03n01_02     Document Type: Article

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