Marketing cooperation in automotive strategic alliances

Journal of Business-to-Business Marketing

Volumn 4, Issue 3, 1998, Pages 43-74

  Andersson, Per ^a   Nyberg, Anna ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650008457     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v04n03_02     Document Type: Article

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