A Neural Network for Predicting Manufacturers' Perceived Cooperation with Distributors in the New Product Development Process

Journal of Business-to-Business Marketing

Volumn 11, Issue 3, 2004, Pages 53-78

  Song, Michael ^a   Zhao, Yushan ^b  

^a UW School of Nursing   (United States)

^b UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

Author keywords

Cooperation; Distributor; Manufacturer; Neural network; New product development

Indexed keywords

EID: 85015517617     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v11n03_03     Document Type: Article

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