Commentary on: “Master's level education in business marketing: Quo vadis?,” by James A. Narus and James C. Anderson

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 95-98

  Honeycutt, Earl D ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33847617586     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_09     Document Type: Article

References (1)

1. Honeycutt, Earl D., John B. Ford, Michael J. Swenson, and William R. Swinyard (1998), “Student Preferences for Sales Careers Around the Pacific-Rim: Implications for Industrial Marketers,” Industrial Marketing Management, in press.