Substance in Business-to-Business Relationships

Journal of Business-to-Business Marketing

Volumn 11, Issue 3, 2004, Pages 23-52

  Purchase, Sharon ^a   Olaru, Doina ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Industrial service management; Relationship management; Relationship marketing

Indexed keywords

EID: 84979070039     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v11n03_02     Document Type: Article

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