Business marketing education: A Distinctive role in the undergraduate curriculum

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 103-126

  Hutt, Michael D ^a   Speh, Thomas W ^b  

^a ARIZONA STATE UNIVERSITY   (United States)

^b MIAMI UNIVERSITY   (United States)

Author keywords

Business to Business Marketing Education; Undergraduate Business Studies

Indexed keywords

EID: 36549077918     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_11     Document Type: Article

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